We were called to create the narrative for a group of hotels that were “welded” by a holding company into a chain.
So how do you take different hotels in different cities and unify them with one story under one umbrella?
Location, Location, location!

and
everything
around…

Location. That’s where our story begins. True, you can stay at any Herbert Samuel hotel and enjoy exclusive facilities and caring service, in an urban boutique atmosphere or in a more pastoral setting. But we believe that a real getaway is so much more. Each of our hotels is surrounded by rich local inspiration to enhance your vacation experience. The energy of the blue sea or the wonder of local history. New and old, spiritual and earthly, business or pleasure.

Embracing you with luxury, warm hospitality and personal touch, we invite you to choose the Herbert Samuel that suits you best, so you enjoy every bit of your stay with us… and everything around.

Copywriter: Sari Simantov | Art director: Shai Sagi | Photography: Assaf Pinchuk and stock | Logo: Basman Tenenbaum