Key People

Rony Herz

Founder, Creative Director

Founder, Creative Director.

Rony is a Concept Development, Advertising and Brand Communication specialist.

After spending 10 years at leading New York ad agencies, Rony returned to Israel to join Grey/Israel and then McCann-Erickson – as a Partner & Creative Director. He played a major role in the successful launch of the P&G brands Pantene and Pringles in Israel during this time.

co-In 1999, Rony founded Ofer&Herz, which later became a DDB affiliate. The agency was recognized as a leading creative shop and named as one of Israel’sthree most desirable agencies to work for. One of its most significant campaigns was the launch and maintenance of Red Bull Energy Drink in Israel 1999 thru 2007.

In 2008 the Agency changed format and became Herz Brand Interface – a Brandvertising boutique.

Rony is an award-winning Art Director and Creative Director.

Art Director’s Club, The One Show, The New York Festival, Clio Awards, Ad Age, Print Magazine, CA Magazine, The Reel, F.I.T. 1994 Alumni Professional Achievement Award, DDB MENA. Otot, Golden Hat Award, Golden Cactus – Israel.

Professional Associations and Activities:

  • Award shows judge: The New York Festivals, Eurobest 2007, Israel Cactus, Golden Fish.
  • Faculty Member FIT: developed and taught courses and workshops on Conceptual Thinking in Advertising (later adopted into curriculum by State University of NY)
  • Introduced The One Club activity in Israel
  • Lecturer: Shenkar College of Engineering & Design, HIT – Holon Institute of Technology, Academic College of Management, Israel School of Advertising, Israel Advertising Agency Association.

Atara Bieler

Strategic planner

Atara Bieler has majored in social and organizational psychology in Bar Ilan University and worked as an organizational consultant for 6 years. Atara discovered the magic of marketing communication, branding and advertising upon administering focus groups as a part time job. This is what made up her mind to join an ad agency as a researcher and later on – as a strategic planner. The rest is history. She fell in love with the whole world of creating cutting edge innovative ideas in challenging markets.

Brands that are in need of change and managements who forever resist change and wish to hold on to existing brand solutions are Atara’s main focus. The feeling of breaking through a brick wall into a new world of business possibilities has been a huge part of her life in the past 22 years.

Igal Feuerstein

Visual Communication Designer

Igal holds a BFA degree from FIT – Fashion Institute of Technology New York.

He started his professional career as a designer at HBO cable TV in Manhattan.

As he returned to Israel in 1992 he opened his own design firm. Along the years his studio gained reputation as one of the top shops responsible for branding programs, package design, marketing and promotion materials for a wide range of the leading organizations in the market. The studio works in full collaboration with Herz and Igal is one of the leading designers in the team.

Igal has won numerous international awards and recognition for his work, including packaging, poster and font design.

Iris Alony

ART DIRECTOR / DESINER

Award winning designer and marketing expert, was an Honors graduate of the Department of Visual Communications at the Vital School for Design. Her formative years were spent at Daedalus Design Studio; from there she moved into advertising with such leading firms as Fogel Levin / Ogilvy and OHL / DDB.

Iris strongly believes that the creative process is a collaborative one between the clients – the experts in their own business and industry – and the creative team. She approaches each project with a strategy that joins the meaning of texts with the values of a company’s brand and product for maximum impact. 

This journey has reaped numerous awards for her commercials and design, including the Golden Cactus, Golden Cut, Designed In Israel and New York Festival, among many others. Iris’ work has appeared in top-tier design magazines.

Founder, Creative Director.

Rony is a Concept Development, Advertising and Brand Communication specialist.

After spending 10 years at leading New York ad agencies, Rony returned to Israel to join Grey/Israel and then McCann-Erickson – as a Partner & Creative Director. He played a major role in the successful launch of the P&G brands Pantene and Pringles in Israel during this time.

co-In 1999, Rony founded Ofer&Herz, which later became a DDB affiliate. The agency was recognized as a leading creative shop and named as one of Israel’sthree most desirable agencies to work for. One of its most significant campaigns was the launch and maintenance of Red Bull Energy Drink in Israel 1999 thru 2007.

In 2008 the Agency changed format and became Herz Brand Interface – a Brandvertising boutique.

Rony is an award-winning Art Director and Creative Director.

Art Director’s Club, The One Show, The New York Festival, Clio Awards, Ad Age, Print Magazine, CA Magazine, The Reel, F.I.T. 1994 Alumni Professional Achievement Award, DDB MENA. Otot, Golden Hat Award, Golden Cactus – Israel.

Professional Associations and Activities:

  • Award shows judge: The New York Festivals, Eurobest 2007, Israel Cactus, Golden Fish.
  • Faculty Member FIT: developed and taught courses and workshops on Conceptual Thinking in Advertising (later adopted into curriculum by State University of NY)
  • Introduced The One Club activity in Israel
  • Lecturer: Shenkar College of Engineering & Design, HIT – Holon Institute of Technology, Academic College of Management, Israel School of Advertising, Israel Advertising Agency Association.

Atara Bieler has majored in social and organizational psychology in Bar Ilan University and worked as an organizational consultant for 6 years. Atara discovered the magic of marketing communication, branding and advertising upon administering focus groups as a part time job. This is what made up her mind to join an ad agency as a researcher and later on – as a strategic planner. The rest is history. She fell in love with the whole world of creating cutting edge innovative ideas in challenging markets.

Brands that are in need of change and managements who forever resist change and wish to hold on to existing brand solutions are Atara’s main focus. The feeling of breaking through a brick wall into a new world of business possibilities has been a huge part of her life in the past 22 years.

Igal holds a BFA degree from FIT – Fashion Institute of Technology New York.

He started his professional career as a designer at HBO cable TV in Manhattan.

As he returned to Israel in 1992 he opened his own design firm. Along the years his studio gained reputation as one of the top shops responsible for branding programs, package design, marketing and promotion materials for a wide range of the leading organizations in the market. The studio works in full collaboration with Herz and Igal is one of the leading designers in the team.

Igal has won numerous international awards and recognition for his work, including packaging, poster and font design.

Award winning designer and marketing expert, was an Honors graduate of the Department of Visual Communications at the Vital School for Design. Her formative years were spent at Daedalus Design Studio; from there she moved into advertising with such leading firms as Fogel Levin / Ogilvy and OHL / DDB.

Iris strongly believes that the creative process is a collaborative one between the clients – the experts in their own business and industry – and the creative team. She approaches each project with a strategy that joins the meaning of texts with the values of a company’s brand and product for maximum impact. 

This journey has reaped numerous awards for her commercials and design, including the Golden Cactus, Golden Cut, Designed In Israel and New York Festival, among many others. Iris’ work has appeared in top-tier design magazines.

Shay Sagi

Art Director

With over 20 years of experience as an Art Director and Creative Director in the leading advertising agencies in Israel. In his last two positions, as the Design Department Manager at Ogilvy/Israel and Head of BTL & Branding Department at Inbar Merhav Shaked, Shay has leveraged his advertising experience towards Brand Communications and Brand Building. His range of expertise goes from graphic identity and conceptual foundations through marketing communications and POP visibility.

Tzeela Levin Peled

Design Manager

Tzeela, a graphic designer, is a graduate of the visual communication department at “Vital”.With over eight years of experience at a leading design studio, Tzeela gained a great deal of design know-how, working on numerous quality projects with a wide variety of clients, both locally and internationally.
Tzeela specializes in branding and creating graphic language, as well as providing professional design solutions for the various types of media. She is also a lecturer at Archijob Studio – The Center for Design and Architecture Studies.
Tzeela believes in the power of a simple, exact and straightforward design that has clear values for the target audience.
Her philosophy: A good design starts as dialogue with the customer and entails research and familiarity with the marketplace. It continues with an exact and creative design solution and ends with meticulous execution, down to the smallest detail.

gamer

Richard Gamer

Senior Copywriter

Richard spent his first sixteen years at some of New York’s biggest and most creative agencies, including L.G.F.E, Lintas and Dentsu. More recently he has served as Creative Director for O’Neal & Prelle in Hartford and Mason, Inc. in New Haven, Connecticut.

He has developed major campaigns for such international accounts as IBM, Fuji, MasterCard, Canon, Japan Airlines, SAS and Yale-New Haven Health.

Richard’s work has been honored with gold at the New York Festivals, as well as awards at the The One Show, Addys and Clios.

Tal Bercovitch

Copywriter

Israeli born, native English-speaking copywriter, who has lived, breathed and digested advertising and branding on three different continents. After graduating first in her class from the ACC School of Advertising, Tal set out to use her talent and skills in the advertising world, becoming a senior copywriter in major Israeli advertising agencies.

For the past 17 years, Tal has been developing innovative websites, UI and UX for start-ups and consulting for app companies. Not to mention branding everything from cosmetics to solar energy, baby products and investment groups. She has even translated the Bible in rhyme.Yes, rhyme.

With numerous Israeli and European awards under her belt, Tal is especially proud of Ikea Israel-launch campaign, Cellcom campaign, Mineral Care re-branding, modu Mobile UI, UX and ad campaign, Nanokeratin re-branding, Go Fresh convenient stores

Tzeela, a graphic designer, is a graduate of the visual communication department at “Vital”.With over eight years of experience at a leading design studio, Tzeela gained a great deal of design know-how, working on numerous quality projects with a wide variety of clients, both locally and internationally.
Tzeela specializes in branding and creating graphic language, as well as providing professional design solutions for the various types of media. She is also a lecturer at Archijob Studio – The Center for Design and Architecture Studies.
Tzeela believes in the power of a simple, exact and straightforward design that has clear values for the target audience.
Her philosophy: A good design starts as dialogue with the customer and entails research and familiarity with the marketplace. It continues with an exact and creative design solution and ends with meticulous execution, down to the smallest detail.

Richard spent his first sixteen years at some of New York’s biggest and most creative agencies, including L.G.F.E, Lintas and Dentsu. More recently he has served as Creative Director for O’Neal & Prelle in Hartford and Mason, Inc. in New Haven, Connecticut.

He has developed major campaigns for such international accounts as IBM, Fuji, MasterCard, Canon, Japan Airlines, SAS and Yale-New Haven Health.

Richard’s work has been honored with gold at the New York Festivals, as well as awards at the The One Show, Addys and Clios.

Israeli born, native English-speaking copywriter, who has lived, breathed and digested advertising and branding on three different continents. After graduating first in her class from the ACC School of Advertising, Tal set out to use her talent and skills in the advertising world, becoming a senior copywriter in major Israeli advertising agencies.

For the past 17 years, Tal has been developing innovative websites, UI and UX for start-ups and consulting for app companies. Not to mention branding everything from cosmetics to solar energy, baby products and investment groups. She has even translated the Bible in rhyme.Yes, rhyme.

With numerous Israeli and European awards under her belt, Tal is especially proud of Ikea Israel-launch campaign, Cellcom campaign, Mineral Care re-branding, modu Mobile UI, UX and ad campaign, Nanokeratin re-branding, Go Fresh convenient stores

With over 20 years of experience as an Art Director and Creative Director in the leading advertising agencies in Israel. In his last two positions, as the Design Department Manager at Ogilvy/Israel and Head of BTL & Branding Department at Inbar Merhav Shaked, Shay has leveraged his advertising experience towards Brand Communications and Brand Building. His range of expertise goes from graphic identity and conceptual foundations through marketing communications and POP visibility.

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