Portfolio Category: Branding

SYN-RG-Ai

BRAND BUILDING

“In a crisis, be aware of the danger but recognize the opportunity” – JFK.

So when a crisis management company invites you to develop their brand and communications during a pandemic – better seize the opportunity!

SYN-RG-Ai is a consulting firm specializing in Smart Cities and intelligent environments. It supports decision makers in the corporate, municipal  and federal arenas to improve the quality of life in their communities. At Herz Brand Interface we made sure the right people got the message.

DIGITAL ASSETS: DESIGN & CONTENT DEVELOPMENT

3 SYN Web pg Desktop
4 SYN Web pg Desktop 2
5 SYN Web pg Desktop 6
6 SYN Web pg Desktop 3

SOCIAL AND APP PLATFORMS

8 SYN Facebook Desktop
9 SYN Linkedin Desktop
10 Youtube tablet
11 tweeter & App Mobile combo

BRAND COMMUNICATIONS TOOLS

12 SYN BrandCom 550x830 1
13 SYN BrandCom 550x830 2
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CORPORATE ID & BRAND EXTENTION

Copywriting Art & Design: Herz team, Shay Sagi | Social Media content & design: Sheina Feder | Web Development & SEO: Doug Smolens, Triotech | Logo Animation Evyatar Aluk | Creative Direction & BrandCom Integration: Rony Herz

SEYMAN

What do these
delicacies have
in common?

BRAND REFRESH |
NARRATIVE & IDENTITY

This is a story about a food importer who started his business here in Israel because he couldn’t find the European delicacies he grew up on.  It became his mission and Seyman became a leader in gourmet food imports.

CORE VALUES

Expert

Years of experience and steadfast determination to discover the true taste and highest quality with an uncompromising standard.

Authentic

Seyman will always go to the source, to look for those who actually produce and develop the products. Even if it’s a small dairy farm perched on a Basque mountain range.

Inspiring

The desire to spread the knowledge, the flavors… the pleasure of having delightful food, for any occasion.

LOGO EXPLORATORY

BRAND CONCEPT & LOGO DEVELOPMENT

The excitement in opening
every package.
Like a precious surprise,
a new discovery… The pleasure we find in the little things.
Seyman is a seal of delightful quality.

WEBSITE & SOCIAL

12-Seyman-Branding-Point-of-Purchase-2
14 Seyman Branding Point of Purchase 1
15 Seyman branded cheese cart
16 Seyman Cheese booklet 3
17 Seyman Cheese booklet 2
18 Seyman Cheese booklet

Our realm of work with Seyman has included developing advertising for some of the premium brands they import – from cheese to mustard and jam.

Want a taste? Bon appétit >>

See more work for St. Dalfour >>

Strategy, Concept & Design: Tzeela Levin, Rony Herz, Gal Cohen | Photography: Dan Lerner & stock |

Neox

CLEARLY ACTIVE

A premium dermal care brand brings
professional benefits to home skin care.

website strategy development & design

Neox had a clear vision: to provide premium professional skin care system not only for professionals but also for home use. It has been a journey of scientific innovation and dedication, leading them to formulate and produce skin care that is Clearly Active, improving skin health and providing visible, luminous results.

3 Neo boost screen
4 Neo Therapy screen
5 Neo Moist screen
6 Neo Matrix screen

The NEOX Range features 10 novel dermal care lines of cutting-edge products, that range from daily skin care regimens to specialized products for dermatologists and skincare professionals. These lines had to be clearly differentiated.

8 neox facial treatment
9 Neox Pro Series

Creative Direction: Rony Herz | Photography: Uri Grun, Amir Tsuk | Site dev: Digital Express

Nordau

Carving a family carpentry business into a notable brand.

This is a story about a family. A family that loves everything about wood: the feel, the smell, the touch.
In the early 1980’s David Sabagan established his carpentry workshop in Netanya’s Nordau neighborhood.
As his business and reputation grew, his two sons joined and today they carry on their father’s legacy. They called us to give it a voice.

2 Nordau Uniform
3 Nordau Stationary
4 Nordau Business Carsds_jpg

Nordau Carpentry works with leading architects and designers, furnishing top tier residential and commercial projects. “We are not a factory” they explain, “we’re artisans. Every element gets our personal attention and touch”.

NORDAU WEBSITE

10 Nordau CountryKitchen
8 Nordau Closetroom
9 Nordau Bathroom
7 Nordau Kidsroom

Creative strategy: Rony Herz | Brand Design: Igal Feuerstein | Photography: Gilad Radat

Sunway

BUILDING A HOT BRAND.

We’ve been working with SunWay for over a decade and seen it grow from a mom and pop shop to a retail enterprise.

SunWay’s first and foremost concern has always been sun protection. But what is their main line of business? Is it sun protection clothes? baby swimwear? Outdoor? Lifestyle? Is it fashion?… Maybe all of the above.

2 Sunway Ad Bodysuite
3 Sunway Ad dotted hat
4 Sunway Ad Bodysuite 2
5 Sunway Ad widerim hat

So, talk about sun protection, we’ve covered areas from brand building and seasonal advertising campaigns, to point of purchase, social media and sponsorship materials.

6 Sunway Ad Modest Beach-wear
9 Sunway Member Card Shadow
10 Sunway Store
11 Sunway hang tag
12 Sunway hang tag open
13 sunway in store promo

Creative/Art Direction: Shai Sagi, Iris Aloni, Rony Herz | Photography: Miri Davidovitz, Adi Orni

Max Security

BUSINESS AS
USUAL WHEN
IT’S NOT.

Positioning a brand in a high-risk environment.
MAX security.
It’s a tough world.

The name MAX was a given. The company experienced incremental growth and development, but was ready for the next stage.

Re-branding an existing operating entity headed by three super-professional, powerful, opinionated partners – each coming from a different security discipline – was definitely a challenge. So, in order to resolve this complex brand personality, we went back to the basics – anthropology. Using the Archetype model as a blueprint, we dug in and analysed the entire organization, modelling the new MAX.

Once we had the strategy nailed, we started the development and formation of the new logo, tagline, brand language, narrative tone and style. We moved on to building a new site, marketing elements, office design, offline and social B2B activity. And finally, we launched the MAX Intelligence Portal.

Professional seminars, online advertising and promotion followed as well as social channels. A lot more was done since, but at this stage… that’s all we can say. Tough world.

WEBSITE DESIGN & CONTENT

7 MAX office booklets
7a MAX Promo kit atlas pack
7b Promo kit brochure
8 MAX office2
9 MAX office5
10 MAX Office3a

MAX Intelligent Portal was designed to enable subscribed clients to follow, with their customized dashboards, areas of interest and have their finger on the pulse as well as access to resources and data archive.

We also created the intro promo clip for it.

WATCH THE CLIP >>

Graphic representation of MAX’s synergetic course of action
during an incident – off and on ground - real time.

Special task force: Herz Brand Interface, Strategy and creative integration | Igal Feuerstein, Design | Richard Gamer,
Writing | Triotech, Development | Og Productions, Animation Clip | The partners at MAX, Enablers. Thank you all.

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