Portfolio Category: Design

SYN-RG-Ai

BRAND BUILDING

“In a crisis, be aware of the danger but recognize the opportunity” – JFK.

So when a crisis management company invites you to develop their brand and communications during a pandemic – better seize the opportunity!

SYN-RG-Ai is a consulting firm specializing in Smart Cities and intelligent environments. It supports decision makers in the corporate, municipal  and federal arenas to improve the quality of life in their communities. At Herz Brand Interface we made sure the right people got the message.

DIGITAL ASSETS: DESIGN & CONTENT DEVELOPMENT

3 SYN Web pg Desktop
4 SYN Web pg Desktop 2
5 SYN Web pg Desktop 6
6 SYN Web pg Desktop 3

SOCIAL AND APP PLATFORMS

8 SYN Facebook Desktop
9 SYN Linkedin Desktop
10 Youtube tablet
11 tweeter & App Mobile combo

BRAND COMMUNICATIONS TOOLS

12 SYN BrandCom 550x830 1
13 SYN BrandCom 550x830 2
14 SYN BrandCom 550x830 3
15 SYN BrandCom 550x830 4

CORPORATE ID & BRAND EXTENTION

Copywriting Art & Design: Herz team, Shay Sagi | Social Media content & design: Sheina Feder | Web Development & SEO: Doug Smolens, Triotech | Logo Animation Evyatar Aluk | Creative Direction & BrandCom Integration: Rony Herz

ALFA ROMEO

ALFA ROMEO | RE-POSITIONING: AD CAMPAIGN & BRAND EXPERIENCE

Life’s tough. Make it up for yourself.

Take into account, people will talk.

They’ll say you’re still a kid but ask for a spin

They’ll say they’re jealous… just a little.

A test drive on high altitude

The Main Street approach: Stick to the script. Talk up design, style, status, blah, blah, blah. After all, it’s an Alpha.

 

The roadblock: But that strategy has a few design flaws. After all, Alfas are a big investment, and to consumers, a temperamental one that loses value as fast as it moves. Especially when you consider that its temperamental nature can require more costly TLC than most cars.

 

The road not taken: First, let’s clear up one misperception. An Alpha is not a means of transportation. It’s a grownup toy. It’s not getting to the office in it that matters. It’s getting noticed in it. OK, prospective buyers won’t admit that. But it’s the truth.

The route: So, we invited some of those prospective buyers to take the Alpha of their dreams for a spin. We sent hi-tech entrepreneurs zipping down the winding roads of the Zichron Yaacov wine region. And to complete the experience, we pampered them with a wine tasting at a Caesarea spa. We even gave El Al pilots their own airport pickup car to drive, courtesy of Alpha Romeo. In short, we turned a set of wheels into a turbo-charged, ego-boosting experience.

 

Where we arrived: After years of flat sales we received reports of increased traffic in the showrooms. And on the road.


We lived up to the client’s expectations, and so did our tagline: 

Take into account people will talk.

Sorry, fast lane's closed. [end of test drive registration]

Stop thinking. Start feeling. The new Alfa 147.

Who’s that???

Wow, so cute!

Creative: Iris goldberg, Ilan Lazarovich | Creative director: Rony Herz

SEYMAN

What do these
delicacies have
in common?

BRAND REFRESH |
NARRATIVE & IDENTITY

This is a story about a food importer who started his business here in Israel because he couldn’t find the European delicacies he grew up on.  It became his mission and Seyman became a leader in gourmet food imports.

CORE VALUES

Expert

Years of experience and steadfast determination to discover the true taste and highest quality with an uncompromising standard.

Authentic

Seyman will always go to the source, to look for those who actually produce and develop the products. Even if it’s a small dairy farm perched on a Basque mountain range.

Inspiring

The desire to spread the knowledge, the flavors… the pleasure of having delightful food, for any occasion.

LOGO EXPLORATORY

BRAND CONCEPT & LOGO DEVELOPMENT

The excitement in opening
every package.
Like a precious surprise,
a new discovery… The pleasure we find in the little things.
Seyman is a seal of delightful quality.

WEBSITE & SOCIAL

12-Seyman-Branding-Point-of-Purchase-2
14 Seyman Branding Point of Purchase 1
15 Seyman branded cheese cart
16 Seyman Cheese booklet 3
17 Seyman Cheese booklet 2
18 Seyman Cheese booklet

Our realm of work with Seyman has included developing advertising for some of the premium brands they import – from cheese to mustard and jam.

Want a taste? Bon appétit >>

See more work for St. Dalfour >>

Strategy, Concept & Design: Tzeela Levin, Rony Herz, Gal Cohen | Photography: Dan Lerner & stock |

Herbert Samuel

We were called to create the narrative for a group of hotels that were “welded” by a holding company into a chain.
So how do you take different hotels in different cities and unify them with one story under one umbrella?
Location, Location, location!

and
everything
around…

Location. That’s where our story begins. True, you can stay at any Herbert Samuel hotel and enjoy exclusive facilities and caring service, in an urban boutique atmosphere or in a more pastoral setting. But we believe that a real getaway is so much more. Each of our hotels is surrounded by rich local inspiration to enhance your vacation experience. The energy of the blue sea or the wonder of local history. New and old, spiritual and earthly, business or pleasure.

Embracing you with luxury, warm hospitality and personal touch, we invite you to choose the Herbert Samuel that suits you best, so you enjoy every bit of your stay with us… and everything around.

2 Herbert Samuel chain AD
3 Herbert Samuel AD TLV
4 Herbert Samuel AD Milos

Copywriter: Sari Simantov | Art director: Shai Sagi | Photography: Assaf Pinchuk and stock | Logo: Basman Tenenbaum

Nordau

Carving a family carpentry business into a notable brand.

This is a story about a family. A family that loves everything about wood: the feel, the smell, the touch.
In the early 1980’s David Sabagan established his carpentry workshop in Netanya’s Nordau neighborhood.
As his business and reputation grew, his two sons joined and today they carry on their father’s legacy. They called us to give it a voice.

2 Nordau Uniform
3 Nordau Stationary
4 Nordau Business Carsds_jpg

Nordau Carpentry works with leading architects and designers, furnishing top tier residential and commercial projects. “We are not a factory” they explain, “we’re artisans. Every element gets our personal attention and touch”.

NORDAU WEBSITE

10 Nordau CountryKitchen
8 Nordau Closetroom
9 Nordau Bathroom
7 Nordau Kidsroom

Creative strategy: Rony Herz | Brand Design: Igal Feuerstein | Photography: Gilad Radat

Sunway

BUILDING A HOT BRAND.

We’ve been working with SunWay for over a decade and seen it grow from a mom and pop shop to a retail enterprise.

SunWay’s first and foremost concern has always been sun protection. But what is their main line of business? Is it sun protection clothes? baby swimwear? Outdoor? Lifestyle? Is it fashion?… Maybe all of the above.

2 Sunway Ad Bodysuite
3 Sunway Ad dotted hat
4 Sunway Ad Bodysuite 2
5 Sunway Ad widerim hat

So, talk about sun protection, we’ve covered areas from brand building and seasonal advertising campaigns, to point of purchase, social media and sponsorship materials.

6 Sunway Ad Modest Beach-wear
9 Sunway Member Card Shadow
10 Sunway Store
11 Sunway hang tag
12 Sunway hang tag open
13 sunway in store promo

Creative/Art Direction: Shai Sagi, Iris Aloni, Rony Herz | Photography: Miri Davidovitz, Adi Orni

Max Security

BUSINESS AS
USUAL WHEN
IT’S NOT.

Positioning a brand in a high-risk environment.
MAX security.
It’s a tough world.

The name MAX was a given. The company experienced incremental growth and development, but was ready for the next stage.

Re-branding an existing operating entity headed by three super-professional, powerful, opinionated partners – each coming from a different security discipline – was definitely a challenge. So, in order to resolve this complex brand personality, we went back to the basics – anthropology. Using the Archetype model as a blueprint, we dug in and analysed the entire organization, modelling the new MAX.

Once we had the strategy nailed, we started the development and formation of the new logo, tagline, brand language, narrative tone and style. We moved on to building a new site, marketing elements, office design, offline and social B2B activity. And finally, we launched the MAX Intelligence Portal.

Professional seminars, online advertising and promotion followed as well as social channels. A lot more was done since, but at this stage… that’s all we can say. Tough world.

WEBSITE DESIGN & CONTENT

7 MAX office booklets
7a MAX Promo kit atlas pack
7b Promo kit brochure
8 MAX office2
9 MAX office5
10 MAX Office3a

MAX Intelligent Portal was designed to enable subscribed clients to follow, with their customized dashboards, areas of interest and have their finger on the pulse as well as access to resources and data archive.

We also created the intro promo clip for it.

WATCH THE CLIP >>

Graphic representation of MAX’s synergetic course of action
during an incident – off and on ground - real time.

Special task force: Herz Brand Interface, Strategy and creative integration | Igal Feuerstein, Design | Richard Gamer,
Writing | Triotech, Development | Og Productions, Animation Clip | The partners at MAX, Enablers. Thank you all.

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