![](https://herz.co.il/wp-content/uploads/2019/12/Aga-1-concept.png)
Positioning a delicious brand.
Agatha. There is such a place.
![3](https://herz.co.il/wp-content/uploads/2020/04/3.png)
![2](https://herz.co.il/wp-content/uploads/2020/04/2.png)
![1](https://herz.co.il/wp-content/uploads/2020/04/1.png)
Once brand and store design were completed by Igal Feuerstein, we were called to develop the advertising language. Agatha was one of the only places one could find such a rich palette of flavors from all over the world at surprisingly attractive prices. We understood that the anchor values of discovery and enchantment were the essence of Agatha.
![](https://herz.co.il/wp-content/uploads/2019/12/3-Agatha-App-icons.png)
![](https://herz.co.il/wp-content/uploads/2019/12/4-tablet-ad-Dilemma.png)
Campaign was implemented in various channels: online, offline and social media. Website and app design and development were part of our menu.
![](https://herz.co.il/wp-content/uploads/2019/12/5-Agatha-web-and-Device-screens.png)
RADIO CAMPAIGN
![](https://herz.co.il/wp-content/uploads/2019/12/noun_radio.png)
Brie de Meaux
![](https://herz.co.il/wp-content/uploads/2019/12/noun_radio.png)
Grana Padano
![](https://herz.co.il/wp-content/uploads/2019/12/noun_radio.png)
Stilton
![](https://herz.co.il/wp-content/uploads/2019/12/noun_radio.png)
Saint Agur
In the kitchen: Igal Feurstein, Brand Designer | Rony Herz, Creative/Art Director I Ilan Lazarowich,
Copywriter I Anatoli Michaelo Photographer.