“Fix It Again Tony”, some used to joke about FIAT. No matter how good your sense of humor is, when you want to tune-up your brand reputation, it’s always nice to roll out new models, but you also need to re-think your advertising strategy.
Grande Punto.
The choice of German engineers.
Here’s an example: In 2006 the Grande Punto was named Car of the Year at The Golden Wheel Awards in Germany. And when German car experts choose an Italian car – it’s definitely worth a spot.
PANDA TV CAMPAIGN
Panda. The best in town.
"City neatest date"
"City cheapest date"
"City coolest date"
MULTIPLA OUTDOOR
Customized construction featuring Multipla’s outstanding road traction
TRADE-IN CAMPAIGN
Trade her for a young Italian…
Creative: Ilan Lazarovich, Iris Aloni, Rony Herz | TV Production for Grande Punto: Og | Director: Rani Carmeli | TV Production for Panda: Eyal Gefen (Producer / Director)